Discover the Strategy That Freed Up Time and Skyrocketed Sales for Small Glass Manufacturer

About Satkartar Glass Solutions

Satkartar Glass Solutions is a premium glass solution business providing solutions for homes and offices. They provide multiple glass solutions across India.

SGS was founded in 2007, having directors with industry experience of over 38 years.

The products and services offered are:

• Glass Facades
• Modular Railings
• Modular Partition In Slim Aluminum Profile
• Glass Doors And Partitions
• Aluminium And Upvc Fenestrations
• Shower Enclosures
• Decorative Glass

SGS faced challenges in managing leads and growing business

Mr. Amrik Singh Arora is the third generation to lead his family's glass solutions business, SGS. The company is known for providing quality solutions at reasonable prices, avoiding monopolistic practices, and staying innovative. Amrik is deeply involved in the day-to-day operations and customer interactions.

Despite significant investments in the system—time, money, and effort—the expected results were not being achieved. Reports were often generated only after issues had already occurred, leaving little room for proactive management.

One day, Amrik received a call from a frustrated customer who complained that the sales representative was unresponsive and threatened to take his business elsewhere. When Amrik tried to identify the sales rep responsible for the lead, he was shocked to discover that there was no documentation showing how leads were assigned to sales representatives.

Amrik was dealing with two main challenges. First, his business growth was sluggish due to slow conversion. While his current customers were satisfied, the number of new customers converting was surprisingly low.

The second challenge was keeping track of incoming leads each month. Amrik didn’t have direct access to lead data and had to manually gather information from his staff. On top of that, there was no system in place to evaluate the quality of these leads or ensure they were being followed up on regularly.

After some digging, he found out that his small team of 7-8 sales reps was managing fewer than 500 leads using Excel. The team struggled to keep up with so many leads, and tracking and following up on them manually was almost impossible.

This was the moment when Amrik realized he needed a better system to manage incoming inquiries.

SGS Orgzit Collaboration

SGS needed software that was simple yet effective in delivering results, especially when it came to managing their lead pipeline.

Orgzit is a complete business management software that helped Amrik keep track of leads and manage orders seamlessly—from site measurements to the final delivery.

It covers everything from order creation to conversion and delivery. You can also create quotations and manage everything through a single platform.

Thanks to Orgzit, Amrik now spends more time focusing on business growth and less time on day-to-day operations. He meets with his sales team just twice a week to review lead status and plan how to move them forward in the pipeline.

What Orgzit Offers:

• Strong Lead Tracking
• Efficient Follow-ups
• Full Transparency
• Customizable Lead Management Workflow

The Transformative Outcomes for SGS Business Growth

With the high volume of leads, tracking and managing them on Excel was not possible. With Orgzit, the SGS sales team can follow up on leads for 7-8 months without a miss. This robust follow-up system resulted in bagging orders.

Amrik can track the order pipeline from enquiry to order confirmation to delivery of the order at one place at any time. He doesn't have to run after his team members for the updates.

SGS is now tracking, following up, and managing 17,000 leads in the Orgzit platform

Amrik has a better command over operations and teams, with less frequent meetings needed daily.

With all leads tracked with automated follow-up reminders, the team must report at regular team reporting meetings.

Tangible benefits of Orgzit that were useful for Amrik

• Low cost
• Increased turnover
• No more chasing after the team or endless face-to-face meetings
• Access business and operations anytime, from anywhere

Orgzit’s Biggest Impact on SGS

• Understand every detail of the business
• The team is more disciplined
• Hold the team accountable for mistakes
• Save time